A woman with straight black hair smiling with her eyes closed against a pink background.

be bold

Jonesing for culture |

Jonesing to take up space |

Jonesing to build outside the blueprint |

Jonesing for what’s next |

Jonesing for culture | Jonesing to take up space | Jonesing to build outside the blueprint | Jonesing for what’s next |

Redefining leadership through
culture, clarity, and conversation.


this work shows up as

Culture-led leadership

Helplng leaders understand culture not as a buzzword, but as a business driver, a responsibility, and a strategic lever.

building outside
the blueprint

Challenging default ways of working and designing approaches that reflect the world as it actually is, not how it used to be.

Conversation that
moves the work

Creating space for the honest, nuanced conversations that unlock better thinking, stronger teams, and smarter outcomes.

Clarity in chaos

Distilling complexity, aligning stakeholders, and bringing focus to moments that feel noisy, uncertain, or stuck.

What I’m Known For

Turning complexity into clarity — and using culture as a strategic advantage.

Tyra is known for helping leaders and organizations navigate moments of change with precision and perspective. Her work sits at the intersection of leadership, culture, and conversation, where strategy meets lived experience and ideas turn into action.

She doesn’t just help people think differently — she helps them decide differently, build differently, and move forward with intention.

CONTENT
ABOUT
INKROUD
SERVICES

do things differently.

Creating clarity out of chaos.

Creating clarity out of chaos.

AS Featured In

awards, APPEARANCES & enegagements

redefining leadership.

redefining what's possible.

redefining leadership. redefining what's possible.

rumor has it

“Working alongside Tyra has been a highlight of my career. She is both a big picture thinker and a detail-oriented doer who always gets things done – and always brings positive energy into any room.”

venus tsang
director of strategy

“Tyra is A smart, strong Woman, with exceptional leader ship skills! It is very evident to me as a female in what is predominantly a male-dominated industry, that Tyra definitely supports and fosters relationships and the Progress and prosperity of females in our industry!”

cori o’niel
owner of grafixcor

“If you’ve ever had the opportunity to work with Tyra, directly or as part of a team, then you know she is one of a kind. If she is on a project there is no doubt expectations will be exceeded. She is strategic, creative, detail oriented, results driven and a true pleasure to work with. Simply put, she produces best in class gold standard work”

neda abusaeidi
director of sales & Marketing